Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific Key Performance Indicators (KPIs) to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Banking industry of Mauritius, Mauritius Commercial Bank leads the online presence by capturing the highest share of voice (SoV) for the month of April 2017.
Metric details
Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.
Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors or KPIs. It details the percentage of mentions picked up from monitored brands of the Banking industry.
“Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.
Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.
Popular Sources outline the share of mentions picked up for each monitored brand of the Banking industry by sources.
Methodology
This report was conducted for the period1stAprilto30thApril 2017, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language.
The report was done for the Banking industry whereby we have monitored four brands namely: Mauritius Commercial Bank, State Bank of Mauritius, Barclays Bank and Afrasia Bank on a real time basis.
The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the four monitored brands and Part B which focus on the three most popular brands of the Banking industry.
Part A – Industry Analysis
Share of voice
As depicted by the doughnut, Mauritius Commercial Bank (516 mentions)has led the race on the online platform followed by State Bank of Mauritius(57 mentions), Barclays Bank (36 mentions) and Afrasia Bank Ltd (10 mentions).
Daily Activity
The highest activity for the monitored brands of the Banking sector was mostly recorded from 6AM to 12PMon Wednesdays (229 mentions) followed by 12PM to 6PM on Saturdays (96 mentions) and 6AM to 12PM on Tuesdays (84mentions).
Popular Sources
During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook (506 mentions) followed by Twitter (40 mentions) and Images(37mentions).
Part B – Brand Analysis
Mauritius Commercial Bank
As depicted by the line chart, the highest volume of daily mentions picked up for Mauritius Commercial Bank was 279 followed by 69 and 38 on 26th, 25thand 28thof April respectively.
As illustrated by the column chart, the highest daily activity for Mauritius Commercial Bank was mostly from 6AM to 12PM on Wednesdays (291 mentions) followed by 12PM to 6PM on Saturdays (84 mentions) and 6AM to 12PM on Tuesdays (77 mentions).
As shown below, Mauritius Commercial Bank was mostly geared towards Facebook (458 mentions) where the announcement and live feed for a competition held in an MCB outlet has drove high engagement.
The active twitter users for Mauritius Commercial Bank were as follows:
The website references for Mauritius Commercial Bank were as follows:
State Bank of Mauritius
As depicted by the line chart, the highest volume of daily mentions picked up for State Bank of Mauritius was 21 followed by 10 and 4mentions on 20th, 21th and 25th of April respectively.
As illustrated by the column chart, the highest daily activity for State Bank of Mauritius was mostly from 6PM to 12AM on both Thursdays (23 mentions) and Fridays (13 mentions) followed by 12PM to 6PM on Saturdays (5 mentions).
As shown below, the State Bank of Mauritius was mostly popular on Facebook (48 mentions) where it has posted about its products, Easter wishes, Earth day and World Health day.
The active twitter users for State Bank of Mauritius wereas follows:
The website references for State Bank of Mauritius were as follows:
Barclays Bank
As depicted by the line chart, Barclays Bank picked up10mentions on 9th of April followed by 4 mentions on 6th, 8th and 13th of April respectively.
As illustrated by the column chart, the highest daily activity for Barclays Bank was mostly from 6PM to 12AM on Sundays (11 mentions)followed by 12PM to 6PM on both Thursdays (8 mentions) and Saturdays (7mentions).
As shown below, Barclays Bank picked up 14 mentions on News during the month under review.
The top 10 active twitter users for Barclays Bankwere as follows:
The active website references for Barclays Bankwere as follows:
We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn: https://mu.linkedin.com/in/shamin-bodhy-1bba249a
