Galaxy leads the online brand presence [SoV] for the Retail sector in Mauritius for October 2016.

December 13, 2016

Galaxy leads the online brand presence [SoV] for the Retail sector of Mauritius in our brand analytics for the month of October 2016 with 1,502 mentions. You can monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

​Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.
In our brand analytics for the Retail industry of Mauritius, Galaxy leads the online presence by capturing the highest share of voice (SoV) for the month of October 2016.

Metric details

Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is essentially your crucial performance metrics against those of your competitors​ or Key Performance Indicators. It details the percentage of mentions picked up from monitored brands of the Retail industry. “Share” is self-explanatory, “Voice” is a little trickier because it implies that people are saying things. In its simplest form, SoV helps you understand how your brand or company is performing in comparison to your competitors.

Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Retail industry by sources.

Methodology

This report was conducted for the period October 1st to October 31st 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes-confusing human language. The report was done for the Retail industry whereby we have monitored six brands namely: Galaxy, Courts Mammouth, Spar, 361, Intermart and Super U on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the six monitored brands and Part B which focus on the three most popular brands of the Retail industry.

            Part A – Industry Analysis

Share of voice

As depicted by the doughnut, Galaxy has led the race on the online platform followed by Courts and 361 with 1,502 mentions, 172 mentions and 92 mentions respectively. Their average number of mentions picked up per day were 48, 6 and 3 respectively.

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Daily Activity

The highest activity for the monitored brands of the Retail sector was mostly recorded from 12PM to 6PM on Thursdays (981 mentions) and Fridays (293 mentions) followed by 6PM to 12AM on Mondays (138 mentions).untitled
Popular Sources

During the period under review, the highest number of mentions picked up for the monitored brands were from Facebook.untitled

Part B – Brand Analysis

Galaxy Brand

As depicted by the line chart, the highest volume of daily mentions picked up for Galaxy brand was 883 followed by 143 and 72 on 13th, 14th and 11th of October respectively.untitled

As illustrated by the column chart, the highest daily activity for Galaxy brand was mostly from 12PM to 6PM on Thursdays (937 mentions) and Fridays (197 mentions) followed by Tuesdays (107 mentions) from 6PM to 12AM.untitled

As shown by the diagram below, Galaxy brand was geared towards Facebook (1,982 mentions) where it has promoted its “25th Anniversary” event and advertised its products, vacancies, special offers, “Diwali Week” and announced winners for the following contests and quizzes “CHANSON MYSTERE”, “Radio One”, and “Bosch Products”, as well as shared random tips and wishes for “World Smile Day” during the month under review.untitled

Courts Mammouth Brand

As depicted by the line chart, the highest volume of daily mentions picked up for courts brand was 26, 17 and 15 on the 21st, 28th and 7th of October respectively.untitled

As illustrated by the column chart, the highest daily activity picked up for Courts brand was mostly from 12PM to 6PM on Fridays (63 mentions) and Wednesdays (22 mentions) followed by 6AM to 12PM on Saturdays (24 mentions) for the month of October respectively.untitled

As shown by the diagram below, Courts was mostly popular on Facebook (166 mentions) where it has promoted its “Products”, “Sales”, “Courts Credit” and shared “World Smile Day” wishes during the month under review.

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361 Brand

As depicted by the line chart, the highest volume of daily mentions picked up for 361 brand was 9 on 27th and 28th of October, 7 mentions on 6th of October and 6 mentions on several days during the month of October respectively.untitled

As illustrated by the column chart, the highest daily activity for the brand was from 6PM to 12AM on Thursdays (18 mentions) and Fridays (15 mentions) followed by 12PM to 6PM on Saturdays (16 mentions) respectively.untitled

As shown by the diagram below, Spar brand was present only on Facebook (92 mentions) where it has promoted its “Special Offers”, “Clearance Sales”, “Live Demos of Products”, their “Fidelity Card” and also shared “Diwali” and “Halloween” wishes during the month under review.

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We thank you for your interest in our Blog Post. Our Analytics Team will be pleased to review how Sentiment Analysis can help you reach the next level of performance in your online brand management. For further inquiries or requests, please contact Shamin on: 2331636 , via e-mail: shamin.bodhy@angloenterprises.com, or via LinkedIn:https://mu.linkedin.com/in/shamin-bodhy-1bba249a

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