Amidst the insurance industry in Mauritius, SICOM leads the online brand presence [SoV] in May 2016.

June 11, 2016

In our brand analytics for the Insurance industry of Mauritius, SICOM leads the online presence by capturing the highest share of voice (SoV) for the month of May 2016.

Monitor your online presence, track the performance of your brand and benchmark it against that of your competitors and specific KPIs to measure customer satisfaction, gauge reactions of marketing campaigns and detect competitive and reputational threats to your brand.

Metric details

 Brand Analytics tracks the performance of your brand, measures its competitiveness and specific KPIs on the online platform.

Share of voice (SoV) is the percentage of advertising activities for one brand within the total advertising activity for an entire sector or product type. The measurement indicates frequency, reach and ad ratings.

Daily Activity represents the volume of mentions picked up by days of the week across four time intervals (12AM – 6AM, 6AM – 12PM, 12PM – 6PM and 6PM – 12AM) for the monitored brands.

Popular Sources outline the share of mentions picked up for each monitored brand of the Insurance industry by sources.

Methodology 

This report was conducted for the period May 1st to May 31st 2016, where our tool scanned the internet from news websites to social networks in Mauritius. Real time information for instance brand mentions, complaints and concerns were picked up to derive business value in complex, expressive, and sometimes confusing human language. The report was done for the Insurance industry whereby we have monitored four brands namely: SICOM, Mauritius Union, Metropolitan Insurance and SWAN on a real time basis. The analysis is broken into Part A which details SoV, Daily Activity and Popular Sources for the Insurance industry and Part B which focus on the three most popular brands of the Insurance industry.

Part A– Industry Analysis

 Share of voice

The doughnut below depicts that SICOM has led the race on the online platform, followed by Mauritius Union and Metropolitan Insurance with 39 mentions, 22 mentions and 18 mentions respectively.

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Daily Activity

 The highest activity for the monitored brands of the Insurance sector was recorded on Wednesdays (17 mentions), Thursdays (13 mentions) and Tuesdays (13 mentions) from 12PM to 6PM respectively.

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Popular Sources

 During the period under review, the highest number of mentions picked up for the monitored brands of the Insurance industry were from Facebook followed by Twitter, News, Images and Blogs.

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 Part B – Brand Analysis

 SICOM Brand

As depicted by the line chart, the highest volume of daily mentions picked up for SICOM was 5 followed by 3 and 2 on 4th, 9th and 12th of May respectively.
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As illustrated by the column chart, the highest daily activity for SICOM spanned over Tuesdays, Wednesdays and Thursdays where we recorded a total of 8 mentions on each day mostly from 12PM to 6PM respectively.

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As shown by the diagram below, SICOM was mostly popular on Twitter followed by News, Images and Blogs.

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 Mauritius Union Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for Mauritius Union was 6, 2 and 1 on 7th, 26th and 11th of May respectively.

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As illustrated by the column chart, the highest daily activity for Mauritius Union was on Saturdays (7 mentions) followed by Fridays (4 mentions) and Thursdays (3 mentions) from 12AM to 6AM, 6PM to 12AM and 12PM to 6PM respectively.

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As shown by the diagram below, Mauritius Union was mostly present on News platforms followed by Twitter and Facebook. It is to be noted that, Mauritius Union has organised a quiz on 26th of May and advertised for “Mauritius Union Tennis Open 2016” on 5th of May and an open day for “Free Insurance Advice” on 6th of May on its Facebook page. 

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Metropolitan Insurance Brand

 As depicted by the line chart, the highest volume of daily mentions picked up for Metropolitan Insurance was 4 followed by 2 and 1 on 10th, 13th and 16th of May respectively.

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As illustrated by the column chart, the highest daily activity for Metropolitan Insurance was on Wednesdays (5 mentions) followed by Tuesdays (4 mentions) and Thursdays (2 mentions) from 12PM to 6PM respectively.
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As shown by the diagram below, the online presence for Metropolitan Insurance was geared towards Facebook where it has advertised for a “5% special discount” on the occasion of Mother’s Day on 25th of May.

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Our Analytics team will be pleased to discuss how Sentiments Analysis can add value to your online brand management. Contact us on 2331636 or via email: contact@infosystems.mu for further information.​

 

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